目標(biāo)整車產(chǎn)品市場分析翻譯-中英對照
本項目產(chǎn)品是為廣汽GA項目整車配套的，作為集團(tuán)內(nèi)核心供應(yīng)商的地位。本項目產(chǎn)品與整車產(chǎn)品息息相關(guān)，整車產(chǎn)品的市場能夠反映項目產(chǎn)品的市場狀況。
3.4.1 國內(nèi)轎車市場發(fā)展回顧
“十五”以來，隨著我國國民經(jīng)濟(jì)的持續(xù)快速發(fā)展，人民生活水平的不斷提高，道路系統(tǒng)的不斷擴(kuò)展完善，汽車市場持續(xù)迅速發(fā)展。轎車市場更呈現(xiàn)爆發(fā)性增長，2001－2007年六年時間我國轎車產(chǎn)量增加了685%。
各年轎車產(chǎn)量情況見圖3.1-1。
全國轎車產(chǎn)量（萬輛）
圖3.1-1 1991-2007年中國轎車產(chǎn)量
3.4.2 轎車生產(chǎn)企業(yè)格局
1）市場份額
根據(jù)中國汽車工業(yè)協(xié)會統(tǒng)計數(shù)據(jù)，我國有超過100家整車汽車生產(chǎn)企業(yè)，其中乘用車生產(chǎn)企業(yè)59家，但12大轎車生產(chǎn)企業(yè)占據(jù)了國內(nèi)轎車市場的73.4%。2007年主要轎車生產(chǎn)企業(yè)的國內(nèi)轎車市場占有率情況見圖3.1-2。
圖3.1-2 2007年主要轎車生產(chǎn)企業(yè)國內(nèi)市場占有率
2）自主品牌轎車市場的發(fā)展
2007年是自主品牌穩(wěn)定發(fā)展的一年，自主品牌的轎車產(chǎn)量首次突破100萬輛，達(dá)到125余萬輛，占轎車年產(chǎn)量的26.2%。其中奇瑞汽車、吉利汽車銷量位居全部汽車生產(chǎn)企業(yè)前十強(qiáng)，產(chǎn)量分別為32.7萬輛和21.7萬輛，此外，天津一汽、華晨汽車、海馬汽車、比亞迪汽車的轎車產(chǎn)量也在10萬輛以上。
自主品牌向合資品牌亮劍，并得到了市場有力回應(yīng)，中國的自主品牌在一步步壯大，并開始搶奪合資企業(yè)的市場份額。圖3.1-3是自主品牌與合資品牌的轎車市場占有率的變化趨勢。2007年上本年，自主品牌持續(xù)2006年的發(fā)展勢頭，已經(jīng)在轎車市場占有26.2%的份額。其中奇瑞汽車已經(jīng)上升到第3位。
圖3.1-3 自主品牌和合資品牌的轎車市場占有率
自主品牌發(fā)展成為改變中國轎車行業(yè)市場格局的根本性因素。自主品牌轎車以低端產(chǎn)品入手，并向中高端市場延伸。
3.4.3 中國轎車市場需求預(yù)測
總體來看，中國汽車發(fā)展趨勢有幾個：首先是高速的增長；第二個是自主品牌的能量進(jìn)一步發(fā)揮出來；第三個就是新車型投放仍然較為密集；微型和小型車市場將呈現(xiàn)快速增長態(tài)勢；價格將繼續(xù)走低，但是降低幅度會小一些。這一切都表明我國汽車產(chǎn)業(yè)處于良性發(fā)展?fàn)顟B(tài)。轎車進(jìn)入家庭將成為不可避免的潮流。
國外市場經(jīng)驗表明，轎車消費(fèi)量與人均收入水平密切相關(guān)。我們可以從以下幾個指標(biāo)判斷中國汽車行業(yè)，特別是轎車行業(yè)進(jìn)入持續(xù)快速增長階段：
1） 人均收入達(dá)到1000-3000 美元階段，轎車消費(fèi)呈現(xiàn)快速增長態(tài)勢。
2） 國際市場轎車占汽車總銷量的比例在70%左右，而我國目前轎車比例為50%左右，也說明轎車消費(fèi)上升幅度空間很大。
中國轎車銷量及GDP的增長
2003年我國人均GDP首次超過1000美元，在人均國民生產(chǎn)總值達(dá)到1000美元的時候，隨著汽車消費(fèi)環(huán)境的改善，居民汽車消費(fèi)的潛能逐步釋放，并轉(zhuǎn)化為居民購買汽車的熱潮；中國正在步入大眾汽車消費(fèi)的時代。
上圖是1985年以來中國GDP和轎車銷量的增長情況。2004年和2003年汽車銷售量的增長是GDP增長的4.2倍和3.5倍，這是消費(fèi)結(jié)構(gòu)升級的必然結(jié)果。2003年，我國每千人的轎車擁有量只不過5.16輛。與中國的經(jīng)濟(jì)發(fā)展水平不相稱，如果達(dá)到世界平均水平，中國應(yīng)該有1.6億輛汽車，是目前的8倍。2005年，我國經(jīng)濟(jì)較為發(fā)達(dá)的廣東地區(qū)百戶汽車擁有量也不到10輛。
3.4. Target market analysis of completed auto products
The products of this project are designed for the supported products of the GA project of Guangzhou Automobile Group Co., Ltd. As a core supplier inside this group, the products of this project are closely related with the completed auto products. The market of the completed auto products may reflect the market situation of the products of this project.
3.4.1 Development retrospect of the domestic auto market
With the sustainable and rapid development of the economy in our country, constant improvement of people's living standards, constant expansion and improvement of the road system, sustainable and rapid development of the automobile market since “the 10th five-year plan”, automobile market appears an explosive growth. In the past six years from 2001 to 2007, the auto output of our country increased by 68.5%.
Situation of auto output of each year see Fig. 3.1-1.
Gross production of cars in China (Ten thousand)
Fig.3.1-1 Gross production of cars in China from 1991-2007
3.4.2 Enterprise structure of auto manufacturing
1) Market share
According to statistics of the association of Chinese auto industry, there are over 100 completed auto automobile manufacturing enterprises in our country. Among them, the enterprises for manufacturing the passenger car is about 59, however the 12 big manufacturing enterprises have occupied 73.4% of the domestic auto market. The occupation rate of domestic auto market of main auto manufacturing enterprises in 2007 shall refer to Fig. 3.1-2.
其它：Others
一汽大眾：FAW-VW
上海大眾：Shanghai Volkswagen
上海通用：Shanghai GM
奇瑞：Cherry Auto
一汽豐田：FAW Toyota
東風(fēng)日產(chǎn)：Dongfeng Nissan
廣州本田：Guangzhou Honda
天津一汽：Tianjin FAW
北京現(xiàn)代：Beijing Modern
神龍汽車：Dongfeng-Citroen
吉利汽車： Geely Auto
長安福特：Changan Ford
Fig 3.1-2: Domestic occupation rate of auto market of main manufacturing enterprise of 2007.
2) Development of the proprietary brand of auto market
2007 will be the year for steady development of the proprietary brand. The proprietary brand of auto output has exceeded 1 million for the first time, which is up to 1,250,000 and takes 26.2% of the annual auto production. Among them the sales volume of automobile of Cherry and Geely occupy the top ten of all automobiles manufacturing enterprise. The auto output is about 327,000 and 217,000 respectively. In addition the auto output of Tianjin FAW Motor Co., Ltd., Brilliance Auto, Haima auto, and BYD also exceed 100,000 as well.
The challenge of proprietary brand to the brand of joint-venture has received the effective respond of the market. The proprietary brand of China grows from strength to strength, and starts to grab the market share of the joint venture. Fig. 3.1-3 is a variation tendency of the occupation rate of auto market of proprietary brand and joint-venture brand. In the first half year of 2007, the proprietary brand maintained the growth momentum in 2006, which had already occupied 26.2% of market share of auto. Among them the market share of Cherry automobile has already risen to the third.
2004年銷量：Sales volume in 2004
2005年銷量：Sales volume in 2005
2006年銷量：Sales volume in 2006
2007年銷量：Sales volume in 2007
自主品牌：Proprietary brand
合資品牌：Joint-venture brands
Fig. 3.1-3 Occupation rate of auto market of proprietary brands and joint-venture brands
The development of proprietary brand is the fundamental factor for changing the pattern of Chinese auto market. The proprietary brand of Chinese auto shall start from the products of lower end and extend to the high end market.
3.4.3 Requirement forecasting of Chinese auto market
Generally speaking, the development of Chinese automobile has the following tendencies: the first is the high-speed growth; the second is that the energy of proprietary brand is further brought into play; the third is that it is still quite intensive for the new style auto putting on the market; miniature and the compact auto market will present the fast growth situation; the auto price will continue dropping, but the decreasing amplitude will be smaller. All these indicate that the automobile industry of our country is in a sound state of development. It shall an unavoidable trend for auto entering to family life.
The experience of overseas market indicates that the consumption of auto is closely related to income per capita. We may judge the Chinese automobile trade from several following indexes, especially the period while the auto trade enters the stage of continuous and fast growth:
1) In stage of per capita income reaches 1000-3000 dollars, the auto consumption presents the situation of fast growth.
2) The international market proportion of the total sales volume of the automobile is about 70%, and the proportion of auto at present in our country is about 50%, which proves that the space of ascending range of auto consumption is very large.
轎車產(chǎn)量（萬輛）：Auto production output （Ten thousand）
轎車產(chǎn)量：Auto production output
多項式（轎車產(chǎn)量）：Polynomial（Auto production output）
GDP（億元）：GDP（100 million Yuan）
Growth of the sales volume of Chinese auto and GDP
Per capita GDP of our country has exceeded 1000 dollars for the first time in 2003. When the per capita gross national product reaches 1000 dollars, and together with the improvement of the automobile consumption environment, the latent energy of resident consumption for automobile is gradually released, and enters into the upsurge stage for residents buying the automobile; China is going to step into the era for popular consumption of automobile.
The preceding chart is the growth statue of China GDP and sales volume of auto since 1985. In 2004 and 2003, the growth of the sales volume of the automobile was the 4.2 times and 3.5 times of the increased GDP, which was an inevitable outcome of the upgrading of consumption structure. In 2003, auto owning amount of every thousand people of our country was only 5.16, which was unmatched with the economic development level of China. If complies with the average level of the world, it should have 160 million automobiles in China, which shall be 8 times of present status. In 2005, the automobiles owning amount of each 100 residents was less than 10 automobiles in comparatively developed economic area of our country.
2013.2.25