外貿(mào)翻譯人日常工作，找客戶發(fā)郵件→石沉大海→周而復(fù)始，有沒(méi)有想過(guò)，其實(shí)你一開(kāi)始的開(kāi)發(fā)信就踩了大坑？
今天分享開(kāi)發(fā)信4大誤區(qū)+開(kāi)發(fā)信如何寫(xiě)+如何在短短幾秒鐘抓住客戶的眼球文末還有海關(guān)數(shù)據(jù)福利免費(fèi)領(lǐng)取，趕緊搜客戶實(shí)操一下吧
第一坑：開(kāi)發(fā)信越長(zhǎng)越好越能體現(xiàn)你的真誠(chéng)？恭喜你，掉坑里了，試想下，客戶忙碌了一天，打開(kāi)郵箱，看到這么長(zhǎng)的開(kāi)發(fā)信，還會(huì)打開(kāi)認(rèn)真的閱讀嗎？相信如果是你，也是趕緊叉掉垃圾廣告。
第二坑：附上完整的產(chǎn)品目錄，供客戶選擇？恭喜你，又掉坑了！
原因很簡(jiǎn)單：附件太大容易檢測(cè)為垃圾郵件。產(chǎn)品目錄繁多，客戶不知如何選擇，尤其是如果對(duì)產(chǎn)品沒(méi)有明確的要求。PS：在你給客戶發(fā)郵件時(shí)，你應(yīng)該了解客戶的需求，做到對(duì)癥下藥。
第三坑：標(biāo)題表明合作意向，沒(méi)有明確的主題，讓客戶選擇你？Establishing Trade Relations（一看就是推銷信）we wan to cooperation with you（推銷信）we are xxx Co.,Ltd（客戶不一定了解你公司）...為什么不能這樣寫(xiě)呢？因?yàn)橐谎劭闯鰜?lái)你是推銷的開(kāi)發(fā)信，如果你一天收到幾十封這樣的郵件，你還會(huì)有打開(kāi)的興趣嗎？第四坑：過(guò)度注重英語(yǔ)表達(dá)拒絕秀英文，言簡(jiǎn)意賅把你的意思表達(dá)清楚即可，一個(gè)英國(guó)的英文都分幾個(gè)派系，更何況是全球市場(chǎng)，還有，你寫(xiě)的太漂亮了，客戶如果母語(yǔ)不是英文，根本理解不了標(biāo)題是核心一個(gè)好的郵箱標(biāo)題，至少提高打開(kāi)率50%，因?yàn)榭蛻舻谝谎劭吹降木褪菢?biāo)題，兩個(gè)建議：
1.不建議夸夸其談表明合作關(guān)系：直接表明合作意向。
2.推薦以下標(biāo)題：新技術(shù)、新設(shè)計(jì)、行業(yè)排名、降價(jià)、交期短、免費(fèi)樣品開(kāi)場(chǎng)白則是決定了你在客戶那里的印象分，你需要在短短幾秒鐘，就抓住客戶的眼球，好的開(kāi)場(chǎng)白決定郵件的“完播率”，這里有40個(gè)比 “How are you”更有效的郵件開(kāi)場(chǎng)白。
一、當(dāng)你需要正式的時(shí)候I saw you are looking for ... on ...It's my pleasure to introduce myself.It’s wonderful to hear from you.I trust this email finds you well.I hope you enjoyed your weekend.I hope you’re having a terrific day. (or a great week)I’m reaching out about…Thank you for your help/the update.Thanks for getting in touch.Thanks for your news.
二、當(dāng)你要跟進(jìn)對(duì)方的時(shí)候Have you checked the last letter...How about the progress of..I’m checking in on…I’m getting back to you about…I‘m wondering if you checked..
As we discussed before…Can you provide me with an update on…To follow up…
三、當(dāng)你想展示善意的時(shí)候Hope you are doing well…Hope everything are going OK with you.Congratulations on…How about your recent business？How did your recent project process? I loved your recent photo/article/social media post.It was fantastic to see you ..
四、當(dāng)你表現(xiàn)幽默和隨意的時(shí)候Happy “Not workday.”Hello from the other country.Good news—there's only 4 more days until Friday.I hope you’ve had your coffee already.
It’s me again.Happy to see you again.It's the letter that you want from me.Just what you wanted—another email!
五、你應(yīng)避免不去使用的開(kāi)場(chǎng)白I haven’t heard back from you…Still didn't receive your reply..Checking to see if you received my last email.Do you have a little time to discuss…I contacted you a few times over the past 2 weeks…As per my last email.
2024年10月23日